Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits each of the numbered blanks fro…
Câu 1: a measurable purchasing movement that has strengthened sustainable branding while exposing unresolved weaknesses in global retail structures. Câu 2: which means ethical consumption is often interpreted through broader expectations of long-term corporate accountability. Câu 3: since verifiable green initiatives empower conscientious buyers to form enduring, loyalty-driven relationships with responsible brands. Câu 4: Profitability concerns therefore also shape the extent to which new sustainable models are adopted and scaled.. Câu 5: especially as public expectations continue to reward brands that communicate sustainability more consistently over time.
Chi tiết câu hỏi
Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits each of the numbered blanks from 16 to 20.
Gen Z's emergence as a dominant consumer base has increasingly aimed to reshape retail industries and enhance ethical consumption. During the early 2020s, this demographic allocated significant purchasing power to sustainable brands, (16). From 2022 to early 2026, they also championed secondhand marketplaces and boycotted unethical supply chains. These behavioral shifts have facilitated more transparent business practices and fostered eco-conscious retail environments. More ethical production can minimize carbon footprints, lower environmental degradation, and make sustainable products highly appealing, (17).
Yet, consumer pressure alone cannot guarantee a truly sustainable global economy. Retail corporations also need to ensure material traceability, strengthen supply chain auditing, and support fair labor practices. Recent retail strategies have therefore prioritized eco-friendly packaging, circular economy models, and corporate transparency, (18). In this context, sustainable marketing is not merely a public relations tool. It can elevate brand loyalty and broaden market share, but some corporate executives remain hesitant about adopting entirely green manufacturing processes. (19). There is evidence that this reluctance may stem partly from a lack of immediate financial returns and partly from anxieties regarding higher production costs. Even so, ethical business practices are likely to remain indispensable, (20). This is especially true in sectors striving to capture young consumer loyalty through authentic environmental solutions.
(Adapted from reports on Gen Z consumer behavior, 2024–2026)
(16)
a visible market adjustment that has expanded ethical demand while intensifying scrutiny of long-term corporate responsibility
a measurable purchasing movement that has strengthened sustainable branding while exposing unresolved weaknesses in global retail structures
a notable consumer transition that has improved brand accountability while leaving production systems largely under pressure
a substantial market shift that has yielded clear environmental benefits while highlighting the necessity of future corporate reforms
Lời giải
[Cohesion] Cụm từ bổ sung (16) mô tả phong trào mua sắm của Gen Z. Đoạn tiếp theo nhắc đến việc họ "championed secondhand marketplaces" và "boycotted unethical chains", cho thấy sự dịch chuyển này làm lộ ra những điểm yếu (exposing unresolved weaknesses) trong hệ thống bán lẻ truyền thống.
(17)
which means ethical consumption is often interpreted through broader expectations of long-term corporate accountability
which is why many young consumers increasingly associate premium pricing with deeper environmental commitment
which is why many young shoppers view transparent sourcing as the most tangible indicator of corporate responsibility
which helps explain why sustainable branding is frequently judged through packaging, messaging, and store identity
Lời giải
[Logic] Hệ quả của việc các sản phẩm bền vững trở nên hấp dẫn (17) dẫn tới việc người tiêu dùng đánh giá hành vi mua sắm của họ gắn liền với kỳ vọng về trách nhiệm giải trình của doanh nghiệp (corporate accountability).
(18)
although visible sustainability messaging improves corporate image, it primarily functions as a superficial public relations tool
because stronger environmental branding increasingly helps global policymakers to strictly standardize ethical consumption across sectors
since transparent reporting and circular models guarantee immediate financial returns despite higher initial production costs
since verifiable green initiatives empower conscientious buyers to form enduring, loyalty-driven relationships with responsible brands
Lời giải
[Cohesion] Đoạn trước nhắc đến các chiến lược xanh (eco-friendly packaging, circular models). Việc thực hiện các sáng kiến có thể kiểm chứng (verifiable green initiatives) giải thích cho ý tiếp theo: giúp nâng cao lòng trung thành của khách hàng (elevate brand loyalty).
(19)
Competitive pressure can also determine whether green innovation is treated as a branding asset or a structural investment
Profitability concerns therefore also shape the extent to which new sustainable models are adopted and scaled.
Investor expectations therefore influence how confidently sustainability targets are communicated to the broader market
Operational uncertainty likewise affects how rapidly environmental commitments are translated into concrete manufacturing change
Lời giải
[Logical flow] Câu ngay sau đó (19) đề cập đến "lack of immediate financial returns" (thiếu lợi nhuận tức thì). Do đó, khoảng trống (19) phải nêu về các mối quan tâm về khả năng sinh lời (profitability concerns).
(20)
especially as public expectations continue to reward brands that communicate sustainability more consistently over time
particularly when strict certifications and robust transparency reassure consumers of their authenticity and impact
especially if firms can preserve consumer interest while balancing environmental commitments with competitive pricing
particularly when environmental messaging is integrated into premium branding and broader product differentiation
Lời giải
[Logic] Kết luận đoạn văn nhấn mạnh thực hành đạo đức là không thể thiếu. Điều này được củng cố bởi việc công chúng ngày càng ưu tiên các thương hiệu truyền thông nhất quán về tính bền vững (reward brands that communicate sustainability consistently).
