Bài đọc 1: The Shift Toward Transparency Marketing in Vietnam Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the b…
Câu 1: The digital world is full of complex and false information.. Câu 2: Modern Vietnamese consumers. Câu 3: A “compliance-first” framework treats legal integrity as a secondary or minor issue.. Câu 4: How Trust Marketing helps brands deal with consumer doubt.. Câu 5: Exaggerated marketing is being replaced by a serious and modest approach, which is vital for securing trust.. Câu 6: Study and understand consumer psychology more deeply.. Câu 7: It will likely fail to facilitate the creation of a truly sustainable and ethical market.. Câu 8: [III]. Câu 9: investigate. Câu 10: The ongoing transformation of the Vietnamese market toward transparency and ethical responsibility..
Chi tiết câu hỏi
Bài đọc 1: The Shift Toward Transparency Marketing in Vietnam
Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions from 1 to 10.
[I]The media and marketing industry in Vietnam is currently experiencing a major paradigm shift. For a long time, the industry followed a reactive model that focused on high volume and reaching as many people as possible, often ignoring long-term ethical issues. However, as we head toward 2026, the key to commercial success is no longer just technical skill; instead, it is a brand’s ability to demonstrate social responsibility.In this new environment, loud and exaggerated campaigns are being replaced by a more modest and logical approach, where corporate humility and honest communication are now seen as the essential foundations of public trust.
At the heart of this change is the combination of transparency and trust-based marketing. As the digital world becomes filled with complex misinformation, the biggest challenge for businesses is no longer how much money consumers have, but whether those consumers actually trust the brand. Modern Vietnamese shoppers, especially Gen Z, are much more skeptical than traditional marketing plans ever expected.[II]They do not believe in shallow slogans anymore; they want “radical transparency” regarding where a product comes from and its impact on the environment.
Because of this, a “compliance-first” strategy is developing, where legal honesty is a core part of every campaign rather than an afterthought. Building brand value in an era of doubt takes a lot of time and patience. Both local and international companies are finding that proving they are reliable is the newest challenge in the sales process.[III]While old methods focused on making people aware of a product, today’s market rewards brands that provide honest and consistent experiences.
To succeed, companies must probe into consumer psychology more accurately than before. The most successful brands will be those that take responsibility and prove their value through real actions. Ultimately, the future belongs to businesses that see themselves as part of a larger social community. Success is now measured by the quality of the relationship with the audience, not just by sales. However, if brands only pretend to care about social issues, the dream of a truly ethical market will remain out of reach.[IV]
According to paragraph 2, what is the main reason why consumer confidence has become the fundamental hurdle for market demand?
The digital world is full of complex and false information.
Gen Z consumers have less money to spend than before.
High-quality transparency has made products more expensive for consumers.
Brands have successfully integrated ethical standards into their slogans.
Lời giải
Đoạn 2 nêu nguyên nhân là thế giới kỹ thuật số tràn ngập thông tin sai lệch phức tạp (complex misinformation), làm cho thách thức lớn nhất là sự tin tưởng của người tiêu dùng.
The word They in paragraph 2 refers to ______.
environmental footprints
Modern Vietnamese consumers
superficial slogans
brand strategies
Lời giải
Từ “They” thay thế cho cụm danh từ phía trước là “Modern Vietnamese shoppers, especially Gen Z”.
Which of the following assertions is NOT TRUE according to the passage?
A “compliance-first” framework treats legal integrity as a secondary or minor issue.
Modern market rewards are increasingly directed toward brands providing authentic experiences.
Establishing brand equity currently requires firms to overcome the challenge of reassurance.
The marketing industry is moving away from a reactive and volume-based model.
Lời giải
Bài viết nêu chiến lược "compliance-first" coi tính trung thực pháp lý là cốt lõi (core part), không phải vấn đề phụ hay nhỏ (secondary/minor).
Which of the following best summarizes paragraph 2?
The problems of managing internet traffic in big cities.
How Trust Marketing helps brands deal with consumer doubt.
The history of using slogans in traditional advertising.
The role of Gen Z in protecting the environment.
Lời giải
Đoạn 2 tập trung vào việc lòng tin trở thành yếu tố sống còn khi người tiêu dùng hiện nay (đặc biệt Gen Z) hoài nghi hơn.
Which of the following best paraphrases the underlined sentence in paragraph 1?
The dominance of noisy campaigns remains unchallenged despite the rise of reasoned corporate discourse.
Corporate humility is hindering the evolution of public trust within the new marketing discipline.
Future success in marketing necessitates that companies amplify their loud campaigns to reach public trust.
Exaggerated marketing is being replaced by a serious and modest approach, which is vital for securing trust.
Lời giải
Câu gạch chân nói về việc các chiến dịch phóng đại bị thay thế bởi sự khiêm tốn và giao tiếp trung thực để xây dựng niềm tin.
In paragraph 3, what do companies need to do more accurately to succeed in today’s complex market?
Study and understand consumer psychology more deeply.
Increase their budgets for digital advertisements.
Focus primarily on increasing their total market share.
Change their global offices into standard methodologies.
Lời giải
Đoạn cuối khẳng định để thành công, công ty phải thăm dò tâm lý người tiêu dùng chính xác hơn trước.
What can be inferred from the passage concerning the long-term consequences for a brand that engages in “performative activism”?
It will become the most influential brand by prioritizing awareness over accountability.
It will likely fail to facilitate the creation of a truly sustainable and ethical market.
It will successfully restore institutional legitimacy through tangible social actions.
It will eventually be perceived as an integral component of the broader social ecosystem.
Lời giải
"Performative activism" tương ứng với việc "giả vờ quan tâm" (pretend to care), dẫn đến việc thị trường đạo đức thật sự vẫn sẽ ngoài tầm với.
Where in the passage does the following sentence best fit?
Standard methodologies that once yielded rapid results are no longer sufficient to secure long-term loyalty.
[III]
[I]
[II]
[IV]
Lời giải
Câu này phù hợp ở vị trí [III] vì nó chuyển tiếp từ việc các phương pháp cũ không còn hiệu quả sang việc thị trường hiện nay thưởng cho sự trung thực.
The phrasal verb probe into in the last paragraph most closely aligns with the meaning of:
promote
disregard
investigate
overlook
Lời giải
"Probe into" có nghĩa là nghiên cứu kỹ hoặc điều tra (investigate).
Which of the following best summarises the passage?
The preeminence of technological expertise in the marketing strategies of 2026.
The competitive struggle between domestic and global enterprises for digital market share.
The detrimental impact of consumer skepticism on the growth of Vietnamese mass media.
The ongoing transformation of the Vietnamese market toward transparency and ethical responsibility.
Lời giải
Toàn bài thảo luận về sự chuyển dịch của thị trường Việt Nam sang hướng minh bạch và trách nhiệm đạo đức.
